NL Review- Naijaloadites, What HappenedTo Olamide And Phyno At The MAMAS? Why Did They Fail To Win Any Award? (Let’s Discuss)

 The 2016 MTV Africa Music Awards has come and gone with gusto.The major highlight of a truly exhilarating event in Johannesburg South Africa, from a Nigerian perspective, wasWizkid’sdominance.The artist raked 3 strong awards, most notably, theprestigious Artist of the Year honor.

 However, despite nominations, Nigeria’sOlamideandPhynofailed to pick up an award in theHip-Hop category.The snub was met with disbelief among their fans in Nigeria, considering the duo are the giants of Hip-Hop music in Nigeria, butNaijaloaded.com.nghas observed thebrush offwith more scrutiny, and we are afraidMTV Africamight actually have a point or two to ignore them.First, here are songs from theduo so far in 2016.SONGS RELEASEDOlamide-

 After dropping the“Eyan Mayweather”album in 2015, Olamide has released 8 personal singles this year alone:Who You Epp, Sere Ft Lil Kesh, I Love Lagos, Abule sowo, Konkobility, Lies People Tell ft Maupheen Dalis, Owo Blow, Konkobility, Orobo.Phyno-

Connect’, ‘Fada Fada’ ‘E Sure For Me’, ‘Pino Pino’.STYLEOlamide and Phyno’s style of music to business plan are mostly for a specific target of Nigerians from theWestandEastrespectively.Olamide, 27, has a nack of rapping inYoruba, while Phyno, 30, on the other hand does his thinginIgbo, sandwiched with occasionalPidgin English– For people outside Nigeria, it isutter gibberish.And it was no surprise the major domination of theHip-Hop category in the MTV MAMA awards 2016was shared between South African acts inCassper Nyovest, AKA, Nasty C, and Emtee.Thenotable connectionbetween these guys is they all rap and sing inEnglish, which isacceptedandeasilydigested in every part of Africa and outside Africa.STRATEGYFor Olamide and Phyno though, they do not haveinternational ambitionsin their strategy and not like it is really important.They are more than contented withlocal dominanceand you can observe from their respective release in 2016 that nothing will change anytime soon.When theformer was asked recently if he is chasing an international collaboration, he said:“I will never pay for an international collaboration, Fela never did any international collaboration neither did he lobby or pay for any international collaboration, and his music went as far as all over the world.“He was relevant while alive and even after his death, his music was much sought after, so why would I want to pay for an international collaboration because I want to remain relevant in the music industry”. Olamide retorted.Unfortunately,OlamideandPhynowill continue to be ignored for international honors likeMTV Africa Music Awardsunless there is a drastic change of logistics in their music.Do you agree with this analysis? Why was Olamide and Phyno Snubbed In the MTV Music Awards 2016? Join the conversation